Pay Per Click Management
More Clicks, Better Clicks

Obtaining the best results from Google AdWords, Overture / Yahoo Search Marketing and other Banner Advertising Campaigns can be a complex and time-consuming activity. Initial results can be spectacular but can quickly diminish as competition for clicks increases. To avoid increasing costs and reduced Return on Investment it becomes imperative to focus on generating the right sort of clicks, by measuring and analysing Conversion Ratios.

Clicks Management can setup Pay Per Click Accounts and PPC Campaigns on your behalf and manage the whole process for you. We can take over your existing PPC Account and specialise in maximising your return by generating more of the right clicks that lead to closed sales.

Pay Per Click vs Search Engine Optimisation

Search Engines such as Google & Yahoo pride themseleves on providing relevant, unbiased information and hence do not want their search results manipulated by artificial means. The methods required to hit the elusive number one spot in the search results therefore remain highly guarded and are updated frequently. Whilst Search Engine Optimisation may deliver good results in 3-6 months, it still remains something of a black art and is somewhat hit and miss. When analysing your results it is vital to consider the quality of traffic generated rather than the volume.

Pay Per Click advertising on the other hand provides much more targeted, measurable and immediate results. The return on your investment can be precisely measured and with fine tuning you can optimise your advertising costs against the number and quality of leads and sales generated.

Whilst we are happy to provide Search Engine Optimisation guidelines, we choose not to provide it as a service. Using techniques such as cloaking or link farms may prove effective in the short term but there is always a danger that the Search Engines will see these methods as spamming and will drop you from their results altogether.